Brand Back from the Brink

The ethos of coolness and technical innovation was what Luxottica was looking to revive when it bought Ray-Ban. But first it had to clean up the brand.Fast forward to 2015, and some 30% of Ray-Ban revenues come from prescription glasses,ray ban sunglasses  which are generally pricier and more profitable.(Ray-Ban remains an overwhelmingly European and North American brand.)

And that means selectively choosing what stores will carry the sunglasses in China, opting for better doors even if that means a slower entry.cheap ray ban sunglasses outlet Ray-Ban is also about to launch its “Chromance” lens, which the company claims uses color enhancement technology so people can see colors and contrasts better.A foldable pair of shades with green frames and magenta lenses?

Ray ban CLUBROUND CLASSIC RB4246 990 51-19

You got it. Your imagination can carry you through the over 250,000 potential combinations to create something completely unique.ray ban outlet  You can even get both your glasses and case engraved to show some actual ownership of your design.Head over to the Ray-Ban to see how the world might look depending on the lenses you choose. It’s a bit of an odd slider, but it does give you a walk through history as the company gives a brief overview of when it was developed and the why behind the color choices.The wayfarer existed long before Pete Doherty.

Designed in 1952 by Bausch & Lomb (the founders of Ray-Ban, owned by Italian eyewear behemoth Luxottica since 1999) it’s the quintessential American frame, “cheap ray ban wayfarer sunglasses a mid-century classic to rival Eames chairs and Cadillac tail fins,” according to the Independent on Sunday’s Stephen Bayley.

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